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Electronic commerce : a managerial perspective / Efraim Turban... [et al.]

Coauthor Turban, Efraim
Lee, Jae
Chung, H. Michael
King, David Publication New Jersey : Prentice Hall, cop. 2000 Description 520 p. ISBN 0139752854 Topical name Marketing
Consumidores
Publicidade online
Comércio eletrónico
Marketing - Pesquisa
Marketing digital CDU 658.8:004.73
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:004.73 ELE 5486 Depósito 5486
Total holds: 0

Contents

1. Foundations of electric commerce
2. Retailing in electric commerce
3. Internet consumers and market research
4. Advertisement in electronic commerce
5. Electronic commerce for service industries
6. Business-to-business electronic commerce
7. Intranet and extranet
8. Electronic payment systems
9. EC Strategy and implementation
10. Public Policy: from legal issues to privacy
11. Infrastructure for EC
12. Economics, global, and other issues in EC

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